Ajrakh cuddles Kalamkari!
An exclusive fusion that dares to be introduced is conceived in Klum’s soul and presented to you as DvaRasa. As the name whispers it’s a two-toned culture, Ajrakh hand-blocked cotton fabric from Kutch, Gujarat is patched over the amazing richness of the bold colours of kalamkari cotton fabric from Pedana, Andhra Pradesh, embellished with hand embroidery giving the richness of walking in a fashion ramp. Again, Let’s Klum with the DvaRasa.!
Nothing matches Klum
Flowing through the proficient eyes and hands of Klum, from the karkhana of weavers and hand blockers, to the inhouse designers and hand embroiderers, every attire fixes its realm in vogue.
Signature of Klum
Prajina Jaanaki’s way of walking to the atelier to feel the fabrics authenticity by her own hands and mounting the new sketches in wood blocks to create rhythmic motifs to ’chapai’ means printing in dynamic colors of ethnic cities of India, and thereby shaping the richness of Klum.
Bagru Village, Rajasthan,India
Klum Connects the globe
Klum had met more than 1000 craftsmen around the countryside. We were allured by the colors they had preserved and traded for years dating back to Indus Valley Civilization with their bare hands. We kept on watching and conceived the soul idea of carrying Klum's future, along with those hands and eyes. We are creating unparalleled styling in attires, to take the tradition in Indian fabric culture to a global stance. Supporting 1000+ handicraft artisans engaged in hand weaving, hand blocking and hand working, and their happy faces are fueling our journey forward.